SIMSBURY, Conn.–(BUSINESS WIRE)–Insurance companies that deliver a great customer experience are rewarded over the long-term, by consumers and investors. That’s the conclusion from customer experience advisory firm Watermark Consulting, based on its new analysis of stock market returns for insurers that lead in customer experience versus those that lag.

The analysis focused on model portfolios of the Top 5 (“Leaders”) and Bottom 5 (“Laggards”) publicly traded insurers in J.D. Power and Associates’ annual Insurance Satisfaction Studies…   Read more