eticaOn discussing customer experience tend to direct our gaze towards the service, product, space, logistics, but how we reflect upon its principles, on the ethics holding such an experience is not this the genesis of any bond that develops between customers and companies?  Away from what can be believed, ethics is not a concept from the philosophical field, Fernando Savater, Spanish philosopher, in his book “An ethics for Amador” helps us to understand how ethics is part of our daily lives.  Read more