The lessons that Mad men left us about customer experience


don_draperMad Men, the brilliant American series about advertisers was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves “Mad”, takes us to rethink the customer experience in a holistic sense, considering it from its genesis: until purchase the product or service. In contact centers when designing a service strategy, the role of the operation leaves that instance outside. Read more

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